Looking for the template used in this article? Download it here (no form, it’s free!) to get your followers more engaged with your tweets.
Remember that never-ending wall of text and blue links that once made up your Twitter feed? Yep. Say goodbye. It’s a beautiful thing to see Twitter’s new rich media update, and for marketers, it’s a dream come true. Now, photos and vines will show up right in your feed, saving a click, and offering a much better visual experience for your followers. Using this to your advantage can no doubt increase engagement and extend the life of your content.
— Ryan Axford (@ryan_axford) November 11, 2013
It’s no secret that images do very well on social networks. Google+ has been building a visually structured platform from the beginning, and Facebook has made large adjustments to prioritize posts with images over the last year or so. It may have been the success of Pinterest that drove us this way, but we’re all aware with the power of visual media. So let’s talk about some things you can do to capitalize on Twitter’s update by building CTAs into your posts.
Get Their Attention
A great CTA will get your attention, spark your curiosity, and drive you to click and engage. Create a design that is easy to read and understand, clean and simple, and intriguing. Capture your audience with a great headline, or ask them to take action on your site.
Form a Consistent Message
From the Tweet to the page, form a consistent message and style. Have similar copy in both the Tweet and the image, and try incorporating aspects of the destination page into your image as well.
If you were to click on the link in my example above, you would land at an article with the same picture on it:
Make it the Right Size
Here’s the deal, while you can upload any sized image, the preview size is only 433×238. If you make images exactly that size though, your posts will always display correctly.
Test, Test, TEST
You may have noticed the tests I ran for my tweet. The most important thing to do here is test your images and copy. Use real people, use just text, use bright colors and arrows, or no arrows. Test everything, measure, iterate. It’s the agile way!
Things to Keep in Mind
- An image takes up 23 characters from the tweet, so you’re left with 117 characters to use. Once you take the link into account, you’ve got even fewer.
- If you embed a tweet, the tweet goes below the image. Because of this, don’t use an arrow in your image if you want to embed it.
- Make sure your tweet makes sense without the image visible. Images won’t show up under certain circumstances; make sure your tweet doesn’t need the user to see the image
In case you missed it, download the Photoshop template here.
So how are you using the new, visual Twitter to your advantage? Tell us in the comments!