If you’re looking to spice up your company’s Facebook page, adding tabs might be a great option. You can create a tab to host your evergreen content, such as eBooks, or make one that highlights your company culture. Either way, custom tabs can be a significant addition to your Facebook page that won’t be burried on your timeline when you post new statuses. Continue reading
Looking for the template used in this article? Download it here (no form, it’s free!) to get your followers more engaged with your tweets.
Remember that never-ending wall of text and blue links that once made up your Twitter feed? Yep. Say goodbye. It’s a beautiful thing to see Twitter’s new rich media update, and for marketers, it’s a dream come true. Now, photos and vines will show up right in your feed, saving a click, and offering a much better visual experience for your followers. Using this to your advantage can no doubt increase engagement and extend the life of your content.
Content marketers are in a constant battle to produce the most content, and the best content. And while the debate rages on about quality over quantity, Google sits somewhere in the middle with its Panda and Penguin algorithms – like another terrible Ford commercial saying, “Quality AND Quantity!”
The other side of the coin is all this social business. On average, your tweet lasts 18 minutes. Unless you’re bull riding, 18 minutes isn’t very impressive for most things in life. So if one tweet can’t stay afloat long enough to finish out the episode of Glee you just hashtagged six times over, how are you going to keep your audience engaged? Continue reading
Yesterday I came across a guest post on HubSpot’s blog called “How to Hack Google+ for SEO Value.” Although this title is likely to catch the eye of every green Inbound Marketer who stumbles across it, I think the overall message of the post is completely off-base.
Don’t get me wrong, I don’t mean to say that HubSpot was wrong in publishing this post — I’m sure it drew a good amount of traffic to their blog. That said, I really, truly have a problem with the habits that they are endorsing with this type of post. Continue reading
Content marketing is not some new phenomenon, thought up by the folks who coined the term Inbound Marketing. The rules and processes modern marketers follow today are the same ones that have been used for hundreds of years. In fact, the only difference between the content marketers of the 21st century and the self-published authors of the 19th century is the tool set we have at our disposal. Continue reading