Though there are many, these are three of the most poisonous faux pas to the development of your team, your organization, and your own personal growth. Whether you want to admit it or not, these are things that we’ve all been guilty of at one point or another – myself included. Continue reading
What constitutes a team? Is it a group of friends who have similar interests that hang out every night? Athletes who travel together competing against their peers in a collective manner? Or is it simply individuals who are placed into a close environment where they are presented with a task and are asked to devise a solution? Throughout the years, the word “team” has held several meanings in my mind. But as I grow in my career, I believe that I’ve only recently started to truly understand the meaning of the term. Continue reading
Technical folks (software testers and developers) can be a tough nut to crack impossible to understand when it comes to marketing messaging. Working as marketers in the software industry, we Ninjas have to carefully consider the messaging behind every tweet that is tweeted, every blog that gets published and every email that is sent before we execute on it. Today, we were tasked with brainstorming ideas for a Q4 sales promotion.
As is often the case on our team, we decided it would be best discussed over lunch. So, at 11:15am (yes, that is really when we eat lunch) we all piled into the SmartBear cafeteria and started slinging ideas back and forth, with Gary DeAsi being responsible for capturing any viable ideas on our whiteboard. Continue reading
Earlier this week I presented at the Inbound 2013 conference. I was part of a trio of marketing leaders including Jeanne Hopkins and Keith “KC” Lincoln who spoke about how to do an extreme makeover of your marketing – going from a traditional organization to a modern, inbound organization. My particular portion of the session focused on how to build the ultimate “rock band” where the whole is greater than the sum of its parts. I shared how we assembled the Ninja team at SmartBear Software. Continue reading