If you’re looking to spice up your company’s Facebook page, adding tabs might be a great option. You can create a tab to host your evergreen content, such as eBooks, or make one that highlights your company culture. Either way, custom tabs can be a significant addition to your Facebook page that won’t be burried on your timeline when you post new statuses. Continue reading
Looking for the template used in this article? Download it here (no form, it’s free!) to get your followers more engaged with your tweets.
Remember that never-ending wall of text and blue links that once made up your Twitter feed? Yep. Say goodbye. It’s a beautiful thing to see Twitter’s new rich media update, and for marketers, it’s a dream come true. Now, photos and vines will show up right in your feed, saving a click, and offering a much better visual experience for your followers. Using this to your advantage can no doubt increase engagement and extend the life of your content.
Marketers aren’t geniuses. No, you’re not. It’s okay.
We aren’t supposed to know how to market everything to everybody, and the technology industry is a great example of this: Maybe your company designs software – do you know how to write the software? Probably not. Regardless, there are a few things to keep in mind to market anything – no matter the industry. Continue reading
Developing a sense of the ins-and-outs of Google and managing PPC can be an exceedingly stimulating aspect of marketing. In such a position, you’re manning the fire hose of traffic to your company’s website and influencing one of the primary channels for controlling the number of leads your sales team receives. Through PPC, Google has leveled the playing field by allowing the little guy to get their ad impressions ranking among the large corporations, which creates a breeding ground for start-ups and corporations to spend lots of cash. Continue reading
It’s now a trend: Smartphones have outsold computers in each of the last two years. This means people are beginning to depend more heavily on their smartphones than their PCs. And according HubSpot’s Slideshare presentation on The Science of Email Marketing, 80.8% of readers view their emails on mobile devices – be it phones or tablets. In June of 2012, a Medscape study found a 53% higher click-through rate for mobile-optimized newsletters, and these numbers are growing year by year.
So what’s the key to effectively optimize your mobile emails?
Keep. It. Simple. Continue reading