It’s now a trend: Smartphones have outsold computers in each of the last two years. This means people are beginning to depend more heavily on their smartphones than their PCs. And according HubSpot’s Slideshare presentation on The Science of Email Marketing, 80.8% of readers view their emails on mobile devices – be it phones or tablets. In June of 2012, a Medscape study found a 53% higher click-through rate for mobile-optimized newsletters, and these numbers are growing year by year.
So what’s the key to effectively optimize your mobile emails?
Keep. It. Simple. Continue reading