Content marketing is not some new phenomenon, thought up by the folks who coined the term Inbound Marketing. The rules and processes modern marketers follow today are the same ones that have been used for hundreds of years. In fact, the only difference between the content marketers of the 21st century and the self-published authors of the 19th century is the tool set we have at our disposal.
Don’t believe me? Take a look at the Slideshare presentation below, and see just how the seamlessly the words of one of the most popular authors in American history translate to the modern marketing scene.