Technical folks (software testers and developers) can be a tough nut to crack impossible to understand when it comes to marketing messaging. Working as marketers in the software industry, we Ninjas have to carefully consider the messaging behind every tweet that is tweeted, every blog that gets published and every email that is sent before we execute on it. Today, we were tasked with brainstorming ideas for a Q4 sales promotion.
As is often the case on our team, we decided it would be best discussed over lunch. So, at 11:15am (yes, that is really when we eat lunch) we all piled into the SmartBear cafeteria and started slinging ideas back and forth, with Gary DeAsi being responsible for capturing any viable ideas on our whiteboard. Continue reading