As Blog & Community Manager at SmartBear Software, I’ve been put in an enviable position where I’m able to experiment with just about every pliable statistic and data point I come across.
If an unfamiliar content creating technique, topic, or medium crosses my desk, my bosses generally don’t shy away in an effort to avoid potential failure. Quite the contrary, actually. Even if they don’t believe in their hearts that it will be successful, I’m often encouraged to make an experiment of a new idea and let the resulting data do the talking.
Still, one test that I have gotten minor push back from my extended team is posting presumably valuable content on or around a holiday. Writers cringe when they see their post is scheduled for a national vacation, and management often tsk-tsks if they get word that I’m planning to publish at 9 a.m. on New Years Day.